Why it Pays to Specialize
Many Virtual assistants have the erroneous belief that if they just offer one or two specific skills they will have less clients and make less money. In this interview led by Affiliate Manager Angela Wills for her site Marketers Mojo we speak for about 20 minutes on why specializing in just a couple of things will make your life as a VA less stressful and bring you many additional clients.
If you find yourself trying to be everything to all your clients it may be time to step back and make some decisions about where your VA business is going. I happen to have chosen just two areas to be really good at: Creating and recording Webinars and creating and training on screencast demos (esp. Camtasia). Those are the only service I offer. Yes, I CAN do shopping carts and PPC and blog/Website creation and many other things that Internet Marketing VAs learn along the way but I don’t choose to offer those skills to clients. I have chosen an area that very few VAs offer so I get a lot of work and have become known as the Go To person for just those specific areas. That makes it a lot easier to market myself and organize my time. And I don’t have constant learning curves that I can’t charge my clients for.
So take some time and decide if you have a specific area of Internet Marketing that you really love then become the “Shopping Cart Queen” oops taken- or the “Ezine Queen” oops taken again- Or the ” Blog Girl”- that one might still be available. Better hurry!
Best,
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29 June 2009, 11:16 pm
Michelle, both you and Angela make a very good case for specialization. In the past I have seen nothing wrong with being a “generalist” VA, but now I see the pitfalls. Thanks!
30 June 2009, 4:48 pm
[...] Michelle Schoen, the Virtual Assistant Demo Girl, tells us Why it Pays to Specialize. [...]
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