Webinar and Webcast Best Practices
I just watched a terrific video on some best practices on delivering lead capturing Webinars. I originally watched this video at Hubspot -an Internet Marketing blog. Since so many of my clients are creating Webinars now, I felt this was good information to pass on. Here is what is discussed in the video:
Before a Webinar:
- Decide on your target audience and think about the content that appeals to them
- Carefully plan your content to be enticing, useful, and interesting to your audience
- Have a promotion plan and know what lists, blogs and partners you’ll use to promote registrations
- Make sure your practice and rehearse, both for the speakers and to test your technology
- Have a sales follow-up plan and make sure sales buys into the goals of the webinar
During a Webinar:
- Follow a script so you stay on time and on topic
- Make sure to capture all the questions people ask
- Keep the content and media simple so you don’t have any technology issues
After a Webinar:
- Send an email follow-up with a recording of the video to both attendees and non-attendees
- Pass leads to the sales team
- Use the data from your event (time spent in a webinar, questions asked) for lead scoring
- Have lead intelligence, content, forms and interactive tools to engage and track visitors to your website after the webinar
The video below is about 5 minutes and packed with great info:
Thanks for watching,
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27 December 2008, 7:34 pm
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