How to Set Up an Autoresponder and Actually do Something with all those E-mails
I have several clients that have been collecting e-mails for several years now and are doing nothing with them. These are all e-mails of people who at one time or anther have expressed interest in what my client was selling or the service they were providing. These e-mails are gold and they are just sitting on my client’s hard drive dong nothing. You need to show your client how setting up an autoresponder/broadcast newsletter will help them in so many ways.
Why does your client need a mailing list?
The first step is setting their main objective. What is the purpose of their list, and what is the end result they are seeking as a publisher? For example:
- They can publish content to build a loyal readership and establish yourself as an expert in your niche.
- They can follow up with buyers from your site, for the purpose of offering customer service and making back-end sales.
- They can offer an e-course that will be set up as an autoresponder, as a means of educating your target market about your products/services.
- They can offer updates from your blog or website to build a relationship with your target market and encourage repeat visitors.
Know upfront what kind of mailing list you want to create for them, and how you plan to monetize that list. It might be by generating repeat traffic, making affiliate sales, or making sales of your own products and/or services (right now Alice Seba,the Internet Marketing Sweetie, has a free audio giving you tons of tips for e-mail campaigns).
It has been my experience that Aweber is the mailing list manager of choice for Internet Marketing Virtual Assistants. You can host unlimited mailing lists, newsletters, autoresponders, feed broadcasters, and more from your one account.
Below is a step-by-step demo for setting up your first mailing list with Aweber. If you don’t already have an account with them, you can start a free trial and view the demos below to see how easy it is to set up your client’s email list.
These two demos were created by Liz Tomey who has more of this type of free training on her site. Check it out when you have a chance.
As Always, Thanks for watching!
