How to Bring Value to Your Client’s Webinars
Once you have mastered the technical side of recording, mixing and editing a Webinar for your client it is time to add some additional tasks if you want to increase your value to your clients business.
Don’t get me wrong, just learning the process of recording the audio/video and the ins and outs of the software is a skill in itself but there will come a time when you become comfortable with the entire process and are ready to help out your client in some additional ways.
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A service that I always offer my clients, is to act as their Webinar Moderator. This usually involves performing the following services:
Prior to the start of the call: I will interrupt the hold music every couple minutes thanking people for joining and let them know that the call will be starting shortly
When the call starts-Welcome guests to the call and do the “housekeeping” which includes
- Announcing the name of call and how long it lasts add with one sentence describing subject matter
- Explaining how to get types of audio (phone and VOIP)
- Describing how to log into the Webinar tool and remind them of any passwords
- Explaining how to get technical help (usually by calling me or through chat)
- Reminding the viewers how to submit questions
- Reminding we are recording and how to get replay
- Introducing speaker with several sentences of background info
All of this makes the Webinar more professional and gives the impression that the speaker is someone of importance and expertise.
During the call
- Monitor Q&A- sending the best questions to the host and answering those that are more about the structure of the Webinar itself
- Jump in to the call if there are technical issues. I’ve occasionally needed to take over or kill time when the speaker gets disconnected from either phone or video
Not every client will need or want all these additional services but offering them certainly sets you apart from other VAs who may prefer to hit the Record button then go watch Desperate Housewives for the next hour.
Best,
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