» Pay Per Click/Adwords http://www.vademogirl.com Tue, 24 Jan 2012 19:21:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 michelle@vademogirl.com michelle@vademogirl.com 1440 http://www.vademogirl.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://www.vademogirl.com 144 144 Virtual Assistant Specializing in Webinars, Screencasts and Video michelle@vademogirl.com no no Watch me Create a Google Adwords Campaign http://www.vademogirl.com/watch-me-create-a-google-adwords-campaign/ http://www.vademogirl.com/watch-me-create-a-google-adwords-campaign/#comments Wed, 25 Jun 2008 16:22:42 +0000 Michelle Schoen http://www.vademogirl.com/virtual-assistant-training/watch-me-create-a-google-adwords-campaign.html Introducing my new toy- Google Adwords. I actually just started using it regularly a few months ago and now I love it. If you don’t know what I’m talking about, just go to Google, type in something like “how to get rid of lice” and see all the ads running along the right side of the first few pages.  Those are Google Adwords (also know as Pay Per Click). If your client’s Website is new or doesn’t get enough traffic yet, Google Adwords can help them get quite a bit more traffic very quickly.

Of course, Adwords costs money but if it is bringing in more business (I’ll talk about how to measure ROI in another post) it is usually worth it. In this demo I will show you how I set up a Google Adwords campaign for one of my clients and how much additional business is brought to his Website. But- be careful, if Adwords is not done correctly it can cost your client A LOT of money and bring them very little additional revenue. You need to make the time to really study Adwords before you start offering this as one of your Virtual Assistant Services.

Check out this 8 minute video below.

Thanks for watching!

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]]> http://www.vademogirl.com/watch-me-create-a-google-adwords-campaign/feed/ 0 Become a Pay Per Click Expert with these Free Videos http://www.vademogirl.com/become-a-pay-per-click-expert-with-these-free-videos/ http://www.vademogirl.com/become-a-pay-per-click-expert-with-these-free-videos/#comments Mon, 14 Apr 2008 14:51:12 +0000 michelle http://www.vademogirl.com/improve-your-skills/become-a-pay-per-click-expert-with-these-free-videos.html I am so psyched I just learned about these free videos from Google. I have a client who has just asked me to set up a Pay Per Click campaign for them and I have been really reluctant in the past to take on Adwords campaigns because if you don’t do it correctly you can cost your client a lot of money. I guess I am making the assumption that everyone knows what PPC is and a lot of VAs may not of heard of it. Pay Per Click is simply the paid advertisements that appear on the very top and far right of Google or Yahoo or MSN when you do a search using keywords. People bid for placement in those areas. Then, when someone clicks on the ad they pay a set amount for every click. My first really good tutorial came from some video coaching I got at Andrewanddaryl.com (they are that Australian couple that made it big with PPC advertising their e-books). Even though their coaching and tutorials were excellent I have been looking for  more details on how to set up a really efficient campaign.  Soon I will be putting  up a BANS site for a customer of mine and it is perfectly suited for Pay Per Click advertising.  I really believe if you can get really good at this you could charge a lot for this specific Virtual Assistant skill. So check out the link to the video below.  It takes you right to the free Google Adwords Learning Center.

adwordsimage

Best,

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