Why does your client need a mailing list?

The first step is setting their main objective. What is the purpose of their list, and what is the end result they are seeking as a publisher? For example:

• They can publish content to build a loyal readership and establish yourself as an expert in your niche.
• They can follow up with buyers from your site, for the purpose of offering customer service and making back-end sales.
• They can offer an e-course that will be set up as an autoresponder, as a means of educating your target market about your products/services.
• They can offer updates from your blog or website to build a relationship with your target market and encourage repeat visitors.

Know upfront what kind of mailing list you want to create for them, and how you plan to monetize that list. It might be by generating repeat traffic, making affiliate sales, or making sales of your own products and/or services (right now Alice Seba,the Internet Marketing Sweetie, has a free audio giving you tons of tips for e-mail campaigns).

It has been my experience that Aweber is the mailing list manager of choice for Internet Marketing Virtual Assistants. You can host unlimited mailing lists, newsletters, autoresponders, feed broadcasters, and more from your one account.

Below is a step-by-step demo for setting up your first mailing list with Aweber. If you don’t already have an account with them, you can start a free trial and view the demos below to see how easy it is to set up your client’s email list.

These two demos were created by Liz Tomey who has more of this type of free training on her site. Check it out when you have a chance.

As Always, Thanks for watching!