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28
Aug
15

Video Techniques You’ll Want to Copy

By Michelle Schoen | 

There’s a video I’d like you to see. Not just because I think you may be interested in the product he pitches at the end but actually because I was REALLY impressed with the way he created the video itself. And you know best way to learn how to create your own professional screencasts is to study the work of others.

 

Video Traffic Academy

http://vademogirl.com/likes/videotraffic.html

I’m not crazy at all about video without a controller so you can’t tell how long the video runs and it won’t let you rewind but, in a way, it did force me to sit and watch the whole video- which ended up being a really good thing.

While you are watching it you’ll notice the way he (James Wedmore)transitions back and forth between full motion video and his PowerPoint slides. He also colors and animates his text and adds the colored shapes to his slides just to make things more interesting. And I loved the way he has the full motion video play within a little screen inside his slides. That is a great technique that I need to use more often and makes anyone’s video look more professional. As you watch the video you will notice how, when he does use bullet points, he fades out the other ones and put a new icon next to the one he is discussing. That is a technique that is useful when you really need to put a lot of info on the screen. Take some notes as to what you like about the video and let me know what you would like me to demonstrate on my blog.

The creators, James Wedmore and Lewis Howes, are really well known in the video creation niche and, someday, I hope to get James involved in some of the work Lon and I are doing over at Learn Camtasia. I’m pretty tempted to buy the course because of how well it is priced and I would love to get the YouTube tips. Things are changing so fast in the video marketing area that it pays to stay on top if it by picking up courses like this when they are reasonably priced.

http://vademogirl.com/likes/videotraffic.html

If you try some of these techniques please put a link to your video in the comments.

All the best,

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18
Jul
0

Interview with Trainer and Productivity Expert Robert Plank

By Michelle Schoen | 

I don’t know exactly what it is.  Maybe it’s his sexy voice (don’t tell my husband), maybe it’s his genuineness (is that a word?) Perhaps it’s his sense of humor or my awe at how much the guy has done at such a young age. But I just can’t stop buying stuff from Robert Plank. I’ve paid from $647 for a course that lasted 6 months down to $2.99 for his latest Kindle book, and I don’t regret a penny of it.

It Started Two Years Ago

I stumbled upon Robert’s blog and Twittered that I had been reading it for about 4 hours then he kind of made fun of me for having no life but I didn’t care.  I was hooked and about $2,500 in courses and two years later I’ve put myself on the fast track to 6 figures based on much of his training. At this point, I feel like I know pretty much everything I need to know (just need time to DO it all!) about creating and marketing products on the Web, but I still try to attend every one of his free training webinars with the strong possibility that I will come away with one more little nugget of wisdom that I can apply.

Because of Robert

  • I wear a rubber band around my wrist
  • I type furiously as the Cool Timer counts down till I can take a break
  • I force myself to smile each time I sit down at the computer (you’ll get if you ever take Robert’s courses)

I may look like an idiot to anyone in the same room but at least I am highly productive.

Check out the brief interview we did last week. I think I ended up talking more than he did but we had fun and I think you will too.

 

Unable to display content. Adobe Flash is required.

To download just the audio below right click and choose “Save As”

http://vademogirl.s3.amazonaws.com/robertinterview/Robert_Plank.mp3

To check out Roberts best training course (my recommendation) Newbie Crusher

To learn how to be more productive.

 

Have fun, 

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Michelle Schoen

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30
Jun
0

Shrink Down Those Giant Video Files

By Michelle Schoen | 

Video files, as I’m sure you know, can be HUGE. Although virtually all video is compressed in some way or another there’s continual effort to find ways to make the files smaller without losing too much quality. Read on and I’ll share my favorites…..

Our goal is always to create videos that effectively balance the need for a small file size, with acceptable output quality, and acceptable compression/decompression speed.  (You know the old saying: “You can choose only 2″.) Your optimal export settings will depend on the source video, the desired output quality, available storage space, and of course the devices on which you’ll be watching the content. There are hundreds of settings and options you can select from – it’s a science unto itself! image

So, let’s explore some of the way we can reduce the size.

1) First, try some different Export Presets

In Camtasia Studio, you have many preset options.

Try exporting your video using some of the different options and see if your file size decreases without sacrificing too much quality.

Each preset is optimized for a certain purpose. Some, you will find, will render INCREASED file sizes. The DVD preset, for example, uses a very high quality compression technique that preserves the original image quality. Depending the video source you’re encoding, this preset might give you the best quality output. But if your goal is to decrease your file size, the DVD preset is probably not going to do it for you. If you’re planning on uploading your video to the web, you’ll want to choose the “Web” preset then choose one of the Flash options.  Experiment with MP4, SWF and FLV to see which gives you the smallest size.

2) Reduce the dimensions of your video (width / height)

If your video will be viewed in a player optimized to 640 x 480, for example, you will save a lot of space by exporting your full screen video file scaled down to the actual player size.  You don’t need to change your source video to do this. Simply produce your movie at a smaller size using the “Edit Dimensions” settings in the Preview Window.

3) Reduce the frame rate (frames per second)

A graphic on the side of a truck is a real ‘moving picture’.  Video, on the other hand, is essentially a series of separate still images displayed quickly enough to fool our brain into thinking it’s seeing moving objects. “Frame rate” is the term used to specify how quickly these individual images are displayed per second (i.e. frames per second (fps)). So if you export at 20fps, that means your eyes are processing one still frame every 1/20th of a second. The higher the frame rate, the more data there is in the outputted file, the higher the file size will be.

There a lot of factors to consider when choosing the optimal frame rate, including your source video(s) and the content of your video. But the goal is to create a smooth, high quality-looking video output.

If your frame rate is too low, the video will seem to stutter or jerk – because your eye is perceiving the frames individually, rather than seeing them as continuous. But as you raise your fps, there’s a point at which your eye will not perceive any visible difference. Also, it is possible that if the frame rate is too high it could blur the details of the animation and take so much computer processing power to view that it results in the overall deterioration of your video. In this case the effect would be similar to having a frame rate that is too slow – it would appear to stop and start.

Camtasia’s default frame rate is 15 fps, while motion pictures (cinema) use 30 fps.  Often 5 fps can produce good results for the web, (again, depending on your source content) but you’ll want to try some tests with your own content.

To change your Frame Rate, select Produce then choose Flash (if it’s going on teh Web) then choose Flash Options and you will see the choice of framerate on the video tab.

Once you’ve done some testing, let me know your results. What settings work for you for your particular application? “Comment” below so we can all share in the knowledge!

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14
May
3

Becoming a VA with your Limited Internet Skills

By Michelle Schoen | 

 

I get a lot of e-mails from women interested in working from home and wondering if they can use some of their existing skills to become a VA. It’s weird because I almost forget what it was like to NOT know what an autoresponder is or NOT understand the Internet sales funnel. But it seems to me that no matter what you may have done in your working life nothing REALLY prepares you for working on the Internet.  It is like an entirely different world.

That is why I believe that most EVERYONE starts from scratch when they decide to pursue a career that is mainly based on the Internet. No matter which niche you choose you will still need to learn a ton of new things. I think you have to just decide how quickly you need to make money and if you can afford to take training to add to your limited skills.

Below is an e-mail I got this week from a reader with limited Internet skills who is interested in becoming A VA with a niche in Video creation. I though I would share it.

Dear Michelle,

Thank you for your email and congratulations on your achievements as a specialized VA. I have been thinking about becoming a VA for quite a while, but wondering if I have the skills to do so and each time Iastd_big_question research the field, I felt overwhelmed with all the skills some of the VAs have, specially their administrative & internet experience.I had a successful 25 year career in the Cruise Industry as a Sales Representative, but I am now ready to have a home-based job and stay away from the Corporate World.I also want to be able to work anywhere. Through my  previous job, I have learned Word, Excel & specially PowerPoint as I had to create my presentations for Customer & Travel agent functions.Do you feel with my limited skills in the administrative & internet world that I could have a successful career as a VA? How long does your Camtasia course take? I am from Montreal, Canada are you aware of many other Canadians doing what you do? Would you recommend any other classes or certifications? i.e. on VA classroom.com

And below are my answers….

Do you feel with my limited skills in the administrative & internet world that I could have a successful career as a VA?

It depends on what you consider "successful", how long you can give it before you HAVE to make good money, and how good you are at marketing yourself. Lots of women get into this field with limited skills and earn about $15/hr and work 20 hours a week for a multiVA firm like the advertisement I sent you the other day and are perfectly content.  You can get lots of VA jobs quickly by going onto a site like Odesk.com and doing a job search for Virtual Assistant.

Others think $50/hr is the least they need to replace their corporate salary and will take the training necessary to obtain the skills to get them this rate and will then market themselves well to be sure they have a steady flow of clients. When I was primarily doing VA work I charged $50/hr and stayed pretty busy doing webinar recording and video creation.  Now I teach those skills to other VAs because I have found I like training and coaching even more. I earn about $60,000 year, but I only work about 25 hours a week. I have two kids and I home school one of them so I can only work part time right now.

How long does your LearnCamtasia.com course take?

If you are interested in learning how to get into video creation and webinar recording I highly recommend you take my Camtasia training course. As far as how long it takes to go through, well, you can do it all in a weekend if you have absolutely nothing else going on and then you can attend the live Q and A calls over the next 6 weeks. OR, you can do the six Modules more slowly and attend the calls asking questions as you go through each Module. I recommend the slow route so you will give your self lots of time to practice. if you are not sure you are ready to go full on into Camtasia you can start out with the course that teaches how to create video tutorials which runs about four hours.

I am from Montreal, Canada are you aware of many other Canadians doing what you do?

Tons- I think 75% of the VAs I know are living in Canada and work for American clients. It’s kind of strange. Why are you all hanging out up there?

Would you recommend any other classes or certifications? i.e. on VA classroom.com

I love the courses at VAclassroom and I teach a course at there called "Become a Virtual Event Specialist."  It teaches you how to help clients with their on-line events such as multispeaker webinars and Internet radio. I get a lot of great feedback on that course.   The benefit of starting out recording webinars is that you get all the training you need for free just by offering to record it at a cheaper price. That is how I started out 3 years ago.

Finally, I want to say that working from home and being a VA was by far the best career choice I ever made. Sure, you will have crappy clients once in a while but, overall, I just love the freedom and the idea that I work for myself and can say “no” to anything I don’t feel like doing. So, no matter what skills you come to the table with the field of Virtual Assistance is really open to anyone.

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17
Apr
2

Camtasia, Articulate or Captivate: Which is best for Video Tutorials and Training?

By Michelle Schoen | 

You know I love my Camtasia! But if you are looking to create training videos (aka E-Learning) you are eventually going to hear about two other software tools are are very well known in that arena: Captivate and Articulate. All three of these tools have their pros and cons and because I have a client who is just starting out with video training I’m doing a little research into the differences.

Camtasia for Screencasting

Because Camtasia is the software I know the most about I’ll start out here. Camtasia Studio by Techsmith gives you the ability to capture screen videos where you can showcase your work or develop quick tutorials or edit videos taken with a camcorder. Camtasia’s editing studio is also very sleek, you can edit audio tracks, add captions, add credits, edit video tracks, splice your videos and turn PowerPoint to video. It is the cheapest of the three tools and costs $299. It tends to be the preferred tool of people in the education arena and Internet Marketers. It’s main drawback is that it is not really made for branching, which means there is less user control over where they go in the course.  I have worked around this by using their hotlinking feature, but it is not as flexible as the other tools in this regard. Also, it doesn’t create quizzes that have images in them.  They are straight multiple choice or fill in the blanks and as far as score reporting goes, it is limited to being sent by e-mail or a limited number of Learning Management Systems.

Articulate for Branching and Robust E-learning

My second favorite tool is Articulate Studio which includes a Presenter application which is a PowerPoint Plug-in that allows you to convert your PowerPoint to Flash and will also package your PowerPoint as an elearning module which can be uploaded to the web and LMS or packaged in a CD. Articulate Studio also includes some additional cool tools such as Quizmaker, Engage and the Video Encoder. Look at Articulate as more of the publishing tool instead of the development tool because you have to REALLY know PowerPoint to make a decent course. It is not what I would choose for recording your screen to teach technical skills, but it rocks if you are doing softskills training like sales or compliance. The full studio is the priciest at $1300 but the courses it creates are very “e-learningish” meaning that they often have a beautiful interface and several scenarios or paths the learner can take through the course. Corporate America is in love with Articulate and I have made very many pretty courses in it with some nice Flash animation that is already preprogrammed. Its speaks really well to most Learning Management Systems (software to collect scores and completions) and also the reports sent to the LMS are good and detailed.

Captivate for Simulations

As I mentioned, Camtasia is strong for screencasts and recording videos,  but a drawback is creating "TRY ME" simulations, for which i recommend Adobe Captivate. Captivate is a tool I have just purchased and on which I am taking some training over at Lynda.com. What people really like about Captivate is that it can create practice environments for your software and allow students to try various mouse clicks during the training videos without messing up the real software making Captivate much more robust than Camtasia is in terms of interactions. Captivate 5 will cost you $799.
 

My Advice is…

if you want to get work as a Training Specialist (a.k.a. Instructional Designer) in the corporate world go get yourself trained on all these tools and then have a suite of elearning tools ready on the table. Whenever a project comes up, you see the requirements and then choose your software accordingly. This will keep you on track for the deliverables and also get you more experience on the tools in today’s market.

But if you are looking to provide niche training classes or video tutorials over the Internet, are on a budget or don’t care that much about testing and tracking (i.e quizzes whose scores go into a database) Camtasia is the way to go.

As usual, a little plug for my awesome Camtasia training classes at LearnCamtasia.com

Best,

 

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27
Mar
1

Getting Better Audio Quality in Your Screencasts

By Michelle Schoen | 

Many of our students ask us about getting rid of the background noise they pick up in their microphone when recording in Camtasia. Here is a recent question:“Is there a recommended or descent way to record audio for slides? It seems the microphone I’m using picks up quite a bit of fan noise from the computer and other noise.” Here are some tips that will help you get a clean and better sounding recording.

1. Unless you are using a broadcast quality headset skip the headset/mic combos. You get extra noise there, such as head movements, wire slapping against something, breathiness, ambient pickup, etc.

2.Turn off the noisy components. When you cannot turn them off, muffle them (with pillows and quilts) as much as possible. Shut the door, turn off the phone ringers, shut off the AC, basically chase noise sources and kill them off. image

3. Let about 4 – 5 seconds of "silence" roll after hitting the Record button. This let’s the mic pick up what’s called the "Sample Noise" (or sometimes called Ambient or Room Noise).

4. After recording the sound track, use Audacity to improve the audio before importing it into a Camtasia. There is a pretty effective noise reducer in Audacity that samples your ambient noise, then subtracts those frequencies from the whole timeline. Use a selection of this "sample noise" with the Noise Removal effect to get your "Noise Profile"

5 If you can afford it, purchase a Pre-Amp.A mic pre-amp performs additional processing on the sound and in the recording studio is often more important than even the mic being used. It’s a piece of gear that sits between the mic and the next component in a recording environment (mixing board, audio interface, etc…and is often built into either of those).

6. And our final tip from my LearnCamtasia.com partner Lon Naylor: Make sure you listen to your audio final results on headphones or earbuds. Why? Because that’s how MANY people will be viewing your content in the near future as mobile device access of video content becomes more widespread. Not to mention "convergence" of video between your computer and wide-screen Home Theater systems…It’s also a great way to quickly pick up on issues that you might miss by listening on just your computer speakers.

 

Hope these suggestions help.

warmly,

 

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  • Donna posted on March 30, 2011
    Michelle, These tips were great! I attended your free LearnCamtasia.com webinar where Lon went over some of these, and they were ...
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4
Mar
0

One of the Best Careers of 2011:Training Specialist

By Michelle Schoen | 

According to US News, Training Specialist, also know as an Instructional Designer or Instructional Technologist, is one of the best careers for 2011, at least in the US. That’s good news for all of you out there who enjoy creating video tutorials. Here are some other interesting snippets from the article:

  • Prospects (US figures): Employment is expected to jump by 50,500 jobs, or more than 23 per cent, to 267,000 jobs by 2018, the Labor Department reports.
  • Activity level: Average.
  • Stress level: Pretty low.
  • Money (US figures): Median annual earnings were $52,120 in 2009. The best-paid 10 per cent made more than $85,860 a year, while the lowest-paid 10 per cent earned about $30,120 annually.
  • Tech skills: "It’s helpful to know e-learning and some other technology skills. People who have that would have an advantage in getting a training job these days."  Training Specialist

The last one will, of course, close doors for the many and open doors for the few. So you Instructional Designers, go get those low stress, well paid jobs while they last.

Your job will probably  help direct interactive, Web-based training sessions, multimedia programs, or even video training.

The outlook:

The future looks good for training specialists. Employment is expected to jump by 50,500 jobs, or more than 23 percent, to 267,000 jobs by 2018, the Labor Department reports.

Money:

Training and development specialists’ median annual earnings were $52,120 in 2009. The best-paid 10 percent made more than $85,860 a year, while the lowest-paid 10 percent earned about $30,120 annually.

Activity level:

Average. Much of the time you’ll be in the office, but some jobs call for extensive travel, and some may require you to spend more time on your feet.

Stress level:

Pretty low. Although travel can take you away from home, you’re likely to work an average 35-to-40-hour week.

Education and preparation:

Requirements vary widely among those who enter the field. You’ll most likely need a bachelor’s degree in human resources or a related field, with classes in training and development. Internships will be helpful in finding your first job.

Real advice from real people about landing a job as a training specialist:

Credibility, professional certifications, and continuing education counts, as does experience and expertise in your chosen training field. "Best case scenario is that you’re going to train people to do something you’ve not only done yourself, but have been successful at," said sales trainer Martha Kroodsma.  Social skills and course management experience is also a must for this position. "You really have to have some instructional design skills," says Pat Galagan, executive editor at the American Society for Training and Development. "Things like how to analyze training needs, how to design a course, how to deliver it, and how to evaluate it." Trainers should also practice techniques to engage their students and keep them involved in the learning process. Galagan says tech skills will score you serious points with potential employers. "It’s helpful to know e-learning and some other technology skills," she says. "People who have that would have an advantage in getting a training job these days."

And how to become one you ask? Well, there is no better way to start than by taking our LearnCamtasia.com course!  I teach you how to create awesome video training using Camtasia software and PowerPoint, create an E-learning Portfolio and how to work with your clients. Hope to see you there!

Best,

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28
Jan
2

How I Got Started as a Video Virtual Assistant

By Michelle Schoen | 

Because I am in a specialization that is not too common in the Virtual Assistant industry a lot of people have asked how I got started. Sometimes it is interesting to hear other people’s back stories just to realize how much time it really takes to understand how to make money online and start earning a decent income. 

I don’t have one of those dramatic stories about how I barely got my high school diploma, worked as a cashier in Walmart and am now making millions of dollars as a VA.  It is quite a bit more ordinary, which I think is more the typical way most people get into this business. I also am not going to end this story where I am making six figures either.  Because I am not, but I think I could, if I were willing to work more hours, but I never set out to have a huge business. I just want a great quality of life and that means having time for my daughter, Danielle’s, cheerleading and homeschooling my son, Joshua and lunch with my girlfriends and even the occasional roll in the hay with my husband (Michael). So here it is… 

In My Twenties

After spending my twenties as a model (and a waitress when jobs were scarce). I decided to go get more education because I always loved school and knew the modeling thing couldn’t last forever. The cellulite was already creeping up my butt. modeling Initially I tried for a graduate degree in Social Work but couldn’t get into the program, so as a second choice I picked a field called “Instructional Technology” because I thought it might lead  to becoming a college professor.  Somewhere in the program I figured out that I was being prepared for a career creating web based training courses, which is now called “E-learning”.

Making my First $100 as a VA

During my graduate internship at AT&T I learned how to make websites to hold these web training courses. Back then, we worked in big teams and we used to charge from $50,000 to $200,000 to create one Internet training course with, maybe, some animation in it. Insane. Now I make the same courses all by myself for a few thousand dollars. After AT&T came IBM, and another Masters degree(this time IBM paid for it) in Project Management and I got to tell everyone else what to do. This was pretty fun but when I started having my babies it just got too stressful so I took a leave of absence and stayed home for a couple of years trying to decide how to get something going from home that didn’t involve selling candles, tupperware or my body. That is when I discover Internet Marketing and I probably spent about $2,000 that first year on e-books and teleseminars to learn as much as I could about it. It was like going through graduate school all over again.

I loved everything to do with the Internet and just wanted to provide a service helping people learn how use it to market their businesses. I kept hearing about Internet Marketing VAs and it sounded perfect for me so I decided to call myself that. Up went the website, in Feb 2008, and through some referrals from people I had taken classes from I started getting some jobs. My first year as a VA I probably averaged about $400/month mostly creating websites for people.  Not a lot money compared to the corporate job I left, but I only worked, maybe, 10 hours a week; Five hours billable, the rest trying to market my business.  The extra money paid for my mani-pedis and cheerleading camp and math tutoring for the kids.

Finding my NicheJoshnDanielle

Somewhere along the way a client asked me to make a video for their homepage and after some research I stumbled upon the Camtasia software. I took a really good class on how to use it, then started making screencast videos for local businesses and using it to record Webinars. It was so creative and fun I decided that it was going to be my new specialization and because there was “0” competition I was getting tons of work.

Starting in 2010

After a year of doing screencasts and other types of video for clients I decided I wasn’t going to hog the entire niche for myself so I started offering classes through Hotskills for VAs and VA Classroom. And, eventually, opened up my own shop over at LearnCamtasia.com. Now, I still do VA work for a few Internet entrepreneurs. I also have one a corporate client for whom I make a lot of Camtasia training videos. But a nice portion of my income comes from the classes I teach. I say “passive” because I created them quite a while ago but they continue to sell and earn me monthly income.

Even though I did spend quite a bit of money this last year (2010)on more Internet training- Mostly from Robert Plank (I think I have taken EVERY one of his classes- I just love him) I still ended up with a net of over $4,000/month which is ten times what I earned in 2009. Because I don’t want to work more than 20 hours a week, my goal this year (2011) is to average about $6,000/month, which I think is very reasonable at this rate. Ideally, I’d LOVE to make $100,000 year as long as don’t start feeling burned out.

So, if you get anything out of this-

1. Specialize- don’t try to be everything to your clients in this business. It’s too stressful and there is too much competition.

2. Try to find a niche that everyone isn’t doing then use those keywords all over your blog. Be the “Goto person” for that particular skill

3. As soon as you get really good in offering a specific service, create video tutorials showing others how to do it and then sell them.

 

If any one wants to share what specialty niche they are in or has any question about making a training course just comment here.

 

Best,

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21
Jan
2

Dave Grady: The Conference Call

By Michelle Schoen | 

 

For all of us who do Webinars and Teleseminars. You’re going to laugh at this video.  I promise. And VA moderators, please show this video to your clients before the session!

 

Best,

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4
Jan
3

Why E-learning Videos are Better than Instructor-Led Live Training

By Michelle Schoen | 

I’ve been creating so many training videos lately that I recently took some time to think about why I love video based on-line training more than I’ve ever liked going into a classroom and sitting through hours or days of an instructor led classroom course. Although in traditional  Web based Learning, learners don’t design the content, they have greater control over their learning environment and can modify it to meet their learning and life styles.

Online learning is so very different from stand-up training that it is good to take pause to think about it. Yes, both approaches have their benefits and disadvantages, but the ramifications of online learning are huge. First, here are ten things that make self-paced e-learning courses exceedingly valuable. 6-29-2010 4-47-17 PM

Top Ten Benefits

  1. You can learn at your own pace. 
  2. You can stop to look up definitions.
  3. You can review what you want to review.
  4. You can control the volume of the “teacher.”
  5. You can comfortably learn in your own style.
  6. You can stop and think about what you are learning.
  7. You don’t have to fly around the country for training.
  8. You can follow along while doing the task you are learning.
  9. The content is consistent for everyone who takes the course.
  10. You usually have an opportunity to interact, practice, or check your knowledge.

 

The businesses i have been working for lately have been slowly moving all their instructor led courses to Camtasia videos and realizing a great return on investment.  Students have so much more control over the pace of their learning and get through the same material much more quickly without being bored. They are also able to review the topics they forget any time they need to. If you’d like to learn more about creating training or tutorial videos you might enjoy the free webinar I will be delivering later this month on “How to Create a Video in 45 min or Less” with my Camtasia business partner, Lon Naylor. Sign up for my mailing list below to get an e-mail with the date and time.

 

Hope to see you then,

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