I am working with a client this week on his first Webinar.  We are using Go to Webinar and I am showing him how to use the tool and giving him some best practices for making his Webinar great.

He already has really good slides.  A nice mixture of images and bullets on a casual template.  He has delivered this presentation many times live so he is very comfortable with the delivery. I did give him some pretty good suggestions as to how to really “sell” his product at the end by creating some urgency and scarcity by only selling a limited number of products for the first 20 people who sign on. But after we ended the call I thought of a couple of more items that I have seen done really well on a Webinar and kept me more attentive.  

One is about how you can get things a little more interactive without actually opening it up for free flowing questions. If there are appropriate moments for you to ask the audience a question that they can reply to in the question box that helps them stay attentive.  Maybe things like

• Type "me" into the question box if you have had difficulty with …..
• Type in the number of sales reps in your organization who….
• Type "yes" if you have ever had to….

And one more suggestion i gave him was about social proof-
Right at the beginning of the Webinar, if it is appropriate, acknowledge by name and company some of the people who are on the Webinar.  It helps with social proof for others to know how many people are on (don’t mention numbers if it is just a small crowd) and if there are other well known companies or individuals on the call.

If you are a VA helping your clients with their Webinars add these “Best Practices” to your lists and if you want more training in this area please check out my Virtual Event Specialist Certification course where I tell you EVERYTHING you need to know about helping your clients with their Webinars and Teleseminars.

Best,

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